Do you feel like you can compete with content that gets put out nowadays?
Most don’t think so. And for good reason.
Content nowadays is straight up INTIMIDATING.
Have a look at this video and tell me how easy you think this would be to replicate:
Right. And believe it or not, this is by a small group of self-funded people.
I don’t know exactly when things started to get so competitive, but for the last few years, things have gotten pretty intense. With most blogs and YouTubers putting out stuff that easily surpasses some of the best mainstream content out there.
In fact, I can’t remember the last time I saw anything from the likes of the New York Times that could actually compete with the best I’ve seen from the best blogs.
So, I know, not really giving you much confidence here. But go with me….
I know it looks tough. Like a new game. One in which you are poorly resourced to compete in.
But, believe it or not, how well produced a piece of content is, is not the end of the story. Not by a long shot.
There are more factors that determine whether or not a piece of succeeds than just the production value. And not only do these factors have as much of an impact as the production does. Combined, they have a greater impact overall.
What I mean by this is that, if you can nail these other factors, you can create content that’s not very well produced AT ALL. And still get tons of traffic, conversions, and new fans.
Let’s get into what these powerful factors are so that you can use them to create powerful content that succeeds, no matter how well produced it is:
Create Content that’s brutally authentic
Ah, that word, ‘authentic’.
If you’ve read more than one article on creating content you’ve probably seen it mentioned a bunch of times. But what does it actually mean?
Content that’s direct and to the point. I don’t give a shit content. Liam Gallagher.